The third kit, which was picked out by the FC kit commission, breaks away from the classic design concepts and is therefore perfect to present FC’s electrifying power wherever you go. The strip is evidence that a special design can create a style that shines for much longer than just the 90 minutes on the pitch.
The third strip has the logo of FC campaign “LEBE wie du bist (live as you are)” – which fits well to the line “TEAM IS Loyalty” from hummel, which will soon be presented in the FC fanshop. The message behind the campaign: football connects people, stands for acceptance, diversity as well as equality and gives a sense of belonging.
The new third kit will have the writing “1. FC KÖLN – SPÜRBAR ANDERS.” on the neck and “1. FC KÖLN X HUMMEL” at the hip to combine elements of both partners.
“The third kit is a good example for the special design qualities from hummel, which will be an important building block in the coming years of our co-operation. We are really looking forward to working together on more exciting lines with our kit supplier,” said FC Managing Director, Philipp Türoff.
“The new third kit helps to remember how the sport connects and helps to overcome barriers, and how we can all achieve more together than on our own. It is about the strong bond between players and fans, and we can’t wait to create many special memories in this kit,” said Allan Vad Nielsen, CEO hummel.
The Danish sporting goods brand hummel look back proudly on an almost 100-year-old history and is one of the oldest team goods providers worldwide with a large tradition in football. The company was founded in 1923 in Hamburg by brothers Albert and Michael Ludwig Messmer, who developed one of the first football boots with studs – the birth of the company Messmer & Co, which later became known as hummel.
After the second World War, the visionary Bernhard Weckenbrock took over the brand in 1956. He created a strong, uniform brand identity, brought about the characteristic chevrons, and moved the production to Kevelaer am Niederrhein. In 1975, the headquarters were move to Aarhus in Denmark. In 1999, Thornico took over the brand hummel. Managing Director, Christian Stadil made hummel into a sporting fashion trendsetter with a new collection of modern classics.
Today, hummel create training and lifestyle clothing, equipment and shoes for adults and kids.
hummel look back on a long tradition as kit supplier for many clubs in European football, including SL Benfica, Real Madrid, Tottenham Hotspur and Aston Villa. From summer 2022, 1. FC Köln is the most important team partner in Germany.