Club | 02/04/2021

Goat meets bumble bee

hummel new FC kit supplier from 2022-23

1. FC Köln will have a new kit supplier from the 2022-23 season. hummel and FC have signed a five-year deal.

hummel will be the new 1. FC Köln kit supplier. The Danish shoe and sportswear brand is one of the oldest in the sector and will kit out FC for five years, starting from the 2022-23 season.

“In respect of our requirements for a kit supplier, hummel convinced us with the best overall package. hummel is brand that are known across the world, who have also made a name for themselves not only in sportswear but also in fashion. hummel’s trademark chevrons will frame the future. hummel also stand up for sustainability measures with their “Company Karma”, which fits perfectly to us. We want to produce our kits in the future so that we make a strong contribution to the ZNU Standard – driving sustainable change,” said FC managing director, Alexander Wehrle.

“Just like ourselves, 1. FC Köln are known as a club who like to do things differently and to always show character. That fits perfectly to the hummel brand,” said Allan Vad Nielsen, CEO of hummel A/S. “We have great confidence in the future plans of 1. FC Köln, the impressive history of the club and their incredible fanbase. We are really looking forward to working closely with the club, in order to present an exciting range of products for fans and players.”

“In hummel and 1. FC Köln, two names meet that are both sympathetic and with their own character, which are really close to their fans and supporters. Those are the best requirements for a successful sporting partnership. We are really pleased to have brought hummel and FC together and look forward to working alongside one another from 2022,” said Marco Sautner, Managing Director of FC Marketing Partner, Infront.

The first kit from hummel will be unveiled for the 2022-23 season.

Until the end of the 2021-22 season, uhlsport will remain 1. FC Köln’s kit supplier: “We want to take the chance to thank uhlsport for the good and constructive co-operation over the last three years. We are also excited that the end of the partnership will see us present a kit that is made entirely out of recycled polyester for the first time,” said Wehrle.

About hummel

hummel is a Danish sport and lifestyle brand with a history that stretches back to 1923. hummel design, produce and sell sportswear, training and lifestyle clothing, equipment and sneakers for adults and children, men and women. Through the four product categories of team sport, shoes, children, sport lifestyle as well as selected premium collaborations, hummel bring out products several times a year that are inspired by a mixture of retro style and contemporary trends.

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