• Professionals | 19/03/2015

    Specialized motto for Bremen match

    Together for Integration

  • Professionals | 19/03/2015

    Specialized motto for Bremen match

    Together for Integration

The 1. FC Köln home game against SV Werder Bremen falls on the “Integrationsspieltag” (Integation Matchday), which is a Bundesliga-initiated action to promote tolerance and acceptance. The Bundesliga Foundation has put this action in place for both the Bundesliga and the 2. Bundesliga.

The Matchday spanning from March 20th to March 22nd of the Bundesliga and 2. Bundesliga will be promoted by an action by the Bundesliga Foundation. The aim is to use the platform of the Bundesliga to encourage integration and tolerance on a wider level. Football is the most popular sport in Germany, so the goal is to raise awareness for social acceptance and support the country in building a more welcoming culture.

REWE waives right to shirt sponsorship

When 1. FC Köln takes on SV Werder Bremen on Saturday (March 21) at the RheinEnergieSTADION, they will not be wearing their customary home shirts with the sponsor name, REWE, on the front. The REWE group has agreed to allow the word “Toleranz” (Tolerance) to take its space on the FC kit.

“We welcome this positive cause of the Bundesliga and are happy that we can use the strength of football to raise awareness for an important issue,” said FC Managing Director Alexander Wehrle. He joined Vice-president Markus Ritterbach and Lionel Souque of the REWE Group for the presentation of the shirt on Tuesday. “That the REWE Group would give up such a valuable commercial space like the front part of our kit for this cause is a great signal. We are happy and proud to have such a partner,” said Alexander Wehrle.

Two of the match-worn shirts as well as two signed match-balls will be donated to the Foundation for charity purposes. 1. FC Köln stands behind this cause and supports the integration and acceptance of migrants to the city of Cologne.

“Mentors for Refugees”

FC supports this cause financially and offers participating families with matchday tickets to an FC match. FC has welcomed refugee families to the stadium this season in the matches against Hertha BSC and SC Paderborn. Footballs and equipment were also provided to various emergency shelters in the city.

KidsSmiling Football Project

The KidsSmiling Football Project is organized by the FC-Foundation to help children and youths coming from difficult social situations. About 200 football-loving youths visit training sessions in twelve different locations lead by qualified trainers to develop their football skills.

Show Racism the Red Card

1. FC Köln has supported the “Show Racism the Red Card” campaign of the Deutschland e.V. for years. The Foundation opens Workshops, among others, with the FC-KidsClub. The aim is to educate youths about racism and discrimination, and get them to embody values such as respect, tolerance, and fair play not just on the football field but in their everyday lives.

Presentation in Berlin

As part of the international week promoting tolerance and integration, a presentation was held in Berlin with DFB-President Wolfgang Niersbach and League President Dr. Reinhard Rauball in attendance. The presentation was built around a new package to further assist refugees and is expected to offer about 1.2 million Euros for this cause in the next couple of years. Bundesliga players like Ilkay Gündogan and Benedikt Höwedes, among others, will take place in TV-Spots to promote social acceptance that will air on ARD, Sky, and Sport1. The Spots are expected to reach a viewership count in the millions.

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Total table
PL. Team Pt.
15 SV Werder Bremen 0
17 1. FC Köln 0
18 1. FSV Mainz 05 0

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