Exclusive Marketer of 1. FC Köln

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Based on its full-service approach, the international Group covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery.

As the number one player in winter sport and with a leading role in football, endurance and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.

In Germany, Infront ranks among the strongest players in football marketing. Besides a more than 30-year partnership with the DFB for national team matches and the DFB Cup, Infront represents 12 clubs, including 1. FC Köln. The comprehensive mandate includes the stadium naming right, main and title sponsorship, stadium advertising as well as hospitality. In addition, Infront provides and manages state-of-the-art LED systems, guaranteeing partners of the club a premium environment and impactful positioning at home matches. 

Besides its strong presence in football, Infront has also a leading role in winter sports throughout Germany – besides others through the marketing of the Vierschanzentournee in ski jumping, the IBU World Cup Biathlon or the FIS Alpine Ski World Cup. As owner of the corporate running series B2RUN and as marketing partner to the BMW Berlin-Marathon, Infront has also established a strong positioning in the emerging endurance sports segment.

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