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MATERIAL OF PURE FOOTBALL CRAZINESS

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Three Stripes,
one feeling

260520 BTS ADIDAS Launch-Video-52

Cologne-style truths, pipe dreams and powerful emotions

The start to the partnership and the launch of the new home kit will be followed by a campaign, centred around a 90-second launch video. It shows how the one-of-a-kind football craziness from the people in Köln flows around the city in an entertaining and humorous way. A simple radio broadcast about the partnership develops into a dynamic all of its own in the clip, peppered with Cologne-style truths, pipe dreams and powerful emotions.
adidas and 1. FC Köln don’t just celebrate the pure football craziness in the clip through several cult figures from Cologne but with FC legend Wolfgang Overath, ex-captain Jonas Hector and current players Timo Hübers, Laura Feiersinger, Laura Vogt, Vanessa Leimenstoll, Marvin Schwäbe and Rav van den Berg as well as BAP frontman, Wolfgang Niedecken. BAP classic “Verdamp lang her” brings the film to life. Every scene shows what makes FC so special: football in Cologne is much more than sport and part of the one-of-a-kind togetherness.

We are really excited to be working with a world-wide leading sporting goods manufacturer again, and to have a partner at our side that was part of the most successful time in our club’s history. adidas have a clear perspective on the connection between football, sport and culture.

Philipp Liesenfeld, Managing Director for Marketing and Sales

The new home kit, which will be unveiled as part of the launch of the partnership, will be worn by both the 1. FC Köln women’s, men’s and academy teams during the 2026/27 season. The teams will take to the pitch in a classic white jersey with red and black accents. Key design features include the iconic adidas three stripes, a V-neck, high-quality embroidery of the FC and adidas logos, and an FC print on the back of the neck.
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