New WE:FC special kit carries the FC feeling through the streets of Köln

‘This is for the city!’ is written on the neck of the shirt – and anyone wearing the new WE:FC special kit will feel the fascination behind this phrase. 1. FC Köln has designed a jersey that brings the love for the city, FC and the community spirit in Köln to life. The fit and design make it perfect for everyday wear – on the streets of Köln, in the stadium or anywhere else where football culture thrives. REWE and DEVK have opted not to feature their partner logos in favour of the elegant pinstripe look – the FC crest and the logo of the supplier hummel fit perfectly into the modern and minimalist design of the kit.

The white jersey with grey and red pinstripes is now available as a short-sleeved and long-sleeved kit, and the blue goalkeeper kit sporting white and red pinstripes and being exclusively available as a long-sleeved version, each for 99,95€ (adults, FC members 89,96€) in limited quantities in the FC fanshops and online at www.fc.de. The men’s team will take to the field in a version featuring partner logos in the Bundesliga against Borussia Dortmund on Saturday 7th March 2026 at 18:30 CET at the RheinEnergieSTADION.

"In Köln, football is not just a game, but a fundamental part of people's lives. The new kit represents this special feeling that has been passed down from generation to generation in our city and is lived every day, in every neighbourhood, on every football pitch, at every kiosk and at every bar. A big thank you goes to our partners REWE, DEVK and hummel, who made this special kit possible," explained FC Managing Director, Philipp Liesenfeld.

“As one of the largest employers in Köln, a long-standing partner of FC and an integral part of everyday life in Köln, our hearts beat for the city, the club and the people who make life here so special. And it is precisely these people we want to give something back to with the kit. That's why we're doing it without our logo and letting the way of life in Köln speak for itself,” said Leonie Baecker, Head of Brand Marketing at REWE Markt GmbH.

Markus Kalkowski, Head of Corporate Communications and Digital Customer Management at long-standing sleeve partner DEVK, added: “As a company with roots in Köln, we know that football here goes far beyond the 90 minutes on the pitch – it creates community, connects generations and is part of the city's way of life. That's why it was quickly clear to us that this special kit is all about the fans and not our logo.”

“This kit combines the tastes of different generations and is deliberately aimed at young people and the young at heart. The kit stands for the genuine, unadulterated passion that defines Köln, FC and its fans. It is the perfect outfit to represent the pride of an entire city. This kit is for the city,” says Morten Lund, Marketing Director at hummel.

Köln rappers Lugatti & 9ine release song to mark kit launch

The two Köln rappers, Lugatti & 9ine are the faces of the campaign that has accompanied the kit launch on Saturday. The rappers have close ties to the city and 1. FC Köln: both were born in Köln, grew up in Sürth, have been FC fans since their youth and have been an integral part of the local music scene for years. As part of the “This is for the City” campaign, they have written an exclusive song for 1. FC Köln and the city called “Allez”. The lyrics combine the themes of FC, Köln, identity and solidarity and will be available on all popular streaming platforms from Friday 6th March 2026.